Charity: Muscular Dystrophy Association
- All Flourish: Charity
Thousands of Australia’s leading photographers have joined forces with Muscular Dystrophy Association to create a stylish and treasured limited edition bumper coffee table book, featuring hundreds of photographs of young Australians, with the hope in raising more than $500,000 for MDA.
The funds raised from the book, aptly titled, “Our Kids Our Nation”, will help Muscular Dystrophy Association to continue to raise awareness on the research and support services for the 30,000 Australians who are affected by the muscle-wasting disease.
To be featured in the book, children from newborn to 15 years of age will be professionally photographed by an accredited photographer. One of the images taken of each child will appear in the Our Kids Our Nation book. A donation of $50.00 is required for the first child or $75.00 for all children from the same family to MDA, when a child is registered.
This innovative and exciting new fundraising book will feature more than 1000 images of children and young Australians from parents or guardians who have donated money for the photo sitting.
Parents or guardians who are interested in having their children featured in the book need to simply look out for kiosks and stands featuring the Our Kids Our Nation promotion in all shopping centres, baby boutiques and outlets around Australia. Simply go to www.ourkidsournation.com.au to register.
According to MDA founder and Executive Director Boris M. Struk, the beautiful photo book is an innovative way in raising awareness and much-needed funds for MDA.
“With more than 30,000 people in Australia affected by muscular dystrophy, it is fundamental that we continue raising awareness on the research and support services that are needed for MDA and what better way to do this is by creating events which entices different groups of Australians,” he said. “The concept of creating a beautiful and visually appealing coffee table book is filled with gorgeous images of Australian babies and children were a fitting tribute to the children who are affected with MD.”
“For me, the book and MDA are such a perfect fit. The book showcases the beauty and simplicity of children and what better way to celebrate that innocence but help MDA grow and continue to provide fundamental services of seriously ill children and their families,” he said. “Running MDA successfully simply needs more funds. Without a stream of solid funding, valuable services will disappear. MDA need a helping hand from all Australian families.”
To donate to Muscular Dystrophy Association, go to www.mda.org.au.
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